Business strategy of Ford Motor Company

Ford’s vision, articulated in our Creating Value Roadmap, is “people working together as a lean, global enterprise for automotive leadership.” Automotive leadership is measured by the satisfaction of our customers, employees, investors, dealers, suppliers and communities.

We are focused on our three strategic priorities: accelerating the pace of progress of our One Ford plan; delivering product excellence with passion; and driving innovation in every part of our business.

The One Ford plan has been fundamental to the progress we have made in recent years, and it is fundamental to our performance going forward. In many ways we are starting to see the full benefits and strength of the One Ford plan, and we see an opportunity to accelerate our pace of progress to drive operational excellence and profitable growth for all.

Our second priority is to deliver product excellence with passion. Products are the lifeblood of our business, and our One Ford plan has allowed us to field the best product lineup we have ever had – and one of the freshest.

In 2014, we launched 24 all-new or significantly refreshed products globally, including the all-new Ford F‑150, Mustang, Escort, Ka and Transit and the Lincoln MKC. Our momentum will continue in 2015 with 15 new global product launches. Our strategy is to serve customers in all markets with a full family of best-in-class vehicles – small, medium and large; cars, utilities and trucks; each delivering the highest quality, fuel efficiency, safety, smart design and value – and to deliver profitable growth for all.

Our One Ford global product development process utilizes global platforms to deliver customer-focused programs rapidly and efficiently across global markets. We continue to make progress on our commitment to consolidate platforms.

We now have 12 total platforms, and we are on track to have nine global platforms in 2016, with almost 100 percent of our global vehicle volume coming off the nine global platforms. We are able to reinvest the savings resulting from of our platform consolidation back into product development, to introduce more products at a faster product cadence; our cumulative refresh rate for the 2015 to 2019 period is expected to be the best in the industry. Over 50 percent of our global volume in 2015 will be from vehicles launched in 2014 and 2015. These launches help set up our next stage of growth, and this will drive revenue and profit growth.

Threats to Ford motors

The growing presence of German and Japanese automakers in the vital North American auto market, particularly Volkswagen and Toyota. Toyota is now competing directly with Ford in the pickup truck market, and Volkswagen is considering entering that market. Mercedes and Nissan are now competing directly with Ford in the commercial van market.

Some companies have a head start in alternative fuel vehicles. Toyota and Honda are ahead in the production of fuel cell vehicles. Volkswagen has greater expertise in electric cars.

Widespread adoption of electric vehicles could force costly upgrades to plants and expensive changes to dealerships. This could reduce Ford’s profits.

Lower fuel prices could limit demand for costlier alternative fuel vehicles such as hybrids and electrics.

The Volkswagen scandal could limit the demand for diesel-powered vehicles, including the Ford F150.

Today’s young people are driving less than previous generations, news stories indicate.This means less interest in cars and could lead to fewer car sales at some point in the future.

Some experts predict that new technologies, such as uber and self-driving vehicles, could limit the market for cars and financing. This could limit vehicle sales volume at some point.

Opportunities for Ford motors

New automotive technologies, such as self-driving or autonomous cars. These could increase demand for new models and sales. The publicity-generated new technologies could also increase interest in car purchases.

Volkswagen’s diesel scandal. Ford has not marketed any diesel-powered vehicles in the United States, which means it will not be hurt by the scandal. Ford could take some market share by marketing disgruntled Volkswagen customers. Volkswagen will lose the competitive edge that diesel mileage gives it.

Ford’s alternative fuel cars, particularly the C-Max Electric and the Fusion hybrid, which are not dependent on diesel. Ford is marketing a C-Max electric plug-in hybrid. The market for these is growing, particularly with concerns about air pollution and a growing suspicion of electric cars created by the Volkswagen scandal.

Growing auto markets, particularly in expanding economies such as China, Mexico and India.

New uses for vehicles, such as app-bases serviced like Uber and Lyft and short-term rental services like Zipcar. These could create new markets for vehicles and for vehicle financing.

Increased levels of e-commerce, which could increase the demand for light commercial vehicles that are used for delivery. Ford manufactures one of the most popular delivery vehicles: the Transit Connect work van

Weaknesses ford motors

Inability to match the production capabilities or sales volume of the top five automakers: Toyota, Volkswagen, General Motors, Renault-Nissan and Hyundai Kia. Both Toyota and Volkswagen produced over 10 million vehicles in 2014, or twice as many as Ford data provided by Statista indicates.

Poor reputation of American auto brands compared to European and Japanese competitors. Lincoln in particular is widely considered an inferior product to British and Germany luxury cars, even in the United States.

Heavy dependence on U.S. and European auto markets. Most experts believe future growth in car sales will be in emerging markets such as China and India.

Large operations in Europe, where car sales have been stagnant in recent years.

Ford’s reputation as a working- or middle-class brand, which makes it hard to market vehicles to the upwardly mobile.

Heavy reliance on pickup truck sales. Pickups have limited appeal outside the North American market.

Dependence on some national auto markets that are in recession because of falling prices for natural resources, such as Russia, Brazil and Canada.

Ford’s reputation as a staid, conservative brand, which makes it harder to market to younger consumers.

Low stock price $15.26 a share on October 19, 2015.

Poor reputation with investors, which can limit the company’s ability to raise capital. Ford had a market capitalization of just $60.55 billion on October 19, 2015.

Strengths of ford motors

Strong position in the American auto market. Ford’s U.S. market share in the market for cars and light trucks in August 2015 was 14.8%, making it number two to General Motors Corporation.

Ford’s biggest market is the United States, which has been doing better economically than the two other large markets, China and Europe, in recent years.

Ford has some popular models, including the F150 pickup truck, the Transit Connect work van, the Fusion sedan and the Explorer SUV.

Strong financial position. Ford reported a free cash flow of $3.477 billion in June 2015.

Proven expertise in manufacturing, research and development and automobile marketing.

Strong dealership network. Ford currently has 7,500, according to Automotive News.

Ford’s expertise in the manufacture and marketing of light commercial vehicles, particularly vans. The demand for commercial vans is growing because of the increasing demand for delivery service created by growing e-commerce.

the great comeback by ford motors and the end of henry ford

Ford now had many cars which became the sensation in that period of time such as the ford Taurus which was the best selling in it 21 year long run which were sold over 70,00,000  this was right behind the sales of  F-150 , the unbeaten car the MODEL T and the youngsters favorite MUSTANG. In 1943 the end of edsel ford came to an end  as he sufferd with stomach cancer .this turned the tables of the company and it was when the legend came back mr henry ford was back as the president of the company but many people opposed this as he was 78 year old, had many heart problems and atherosclerosis.  This was very questionable because if he would die the company would collapse this would make the company vulnerable to any new president elected by the board ,so ford’s wife and daughter in law demanded the control over to the grandson this was opposed by henry but if the post was not given to his grandson, his wife and daughter in law would would sell their stock which was half the company shares thisleft him with no choice so he gave up and gave his post to his grandson henry ford II this move was bad as the company was losing $9million a month . here was the worst case scenario henry ford died due to a brain hemorrhage on april 7 1947 this was the greatest blow ford motors ,got there were more than 5000 people who had come to view him every hour in  greenfeild village in Dearborn .  the funeral took place in Detroit where the whole story of this young man started , it was held in cathedral church of st paul . on 9 april 1947 there were 600 people in the church and over 20000 people who stood out side the church while it was raining this attracted national attention and over 7million people mourned his death . henry II served as the company president till 1945 to 1960 and then he became the ceo form 1960 to 1980.ford was still a family controlled company they had 40% shares the also made their car superior to other brands by adding many safety features this   awarded them with car of the year by ‘ motor trend’ . ford  motors were to back track and the sales and the capital increased day by day 

development of the company before the war

In the year 1916, the company had a total excess capital of $60million, but henry ford did not give large amount of profits to the shareholder .but he reinvested the money in research development and also in new plants built to manufacture car the plant was named as river rouge plant. This helped ford to increase the sales of the company which also employed many workers, this also made his cars even cheaper in the market. This move made 2 shareholder who were john francis dodge and Horace elgin dodge to object to what henry ford had done so they filed a case against the ford company for the dividend they had to recive from ford after a while in the same year they won the case and ford company had to give $19million to the dodge brothers but this victory was not to long when the decision was moved to another court which was michigan supreme court which gave almost the same reply as the earlier court so henry ford said that he would buy all the shares dodge brothers had  and to make it even worse he threatened that he would set up a rival company which later he succeeded to make a deal with the brothers  in 1919 he gained complete control in July at a cost of $125million ,which was made up of $19million of dividend which the court had ordered and remaining of shares of the brothers of which summed up to $106million . This stage edsel ford son of henry ford took over as the president of the company. this was the change ford motors needed . the prices of the cars were low , new efficient machinery was used ,the old management  was removed and new methods were replaced ,but the neglected the need for the consumers for better cars  like the four wheel combined brakes were in vented in 1909 but these came to ford cars in 1927 then there came the existence of many foreign companies which gave the new and better models of cars this reduced their market share against Chrysler and GM (i.e. leading car brands) the competitors used various strategies to put up new idea such as credit sales . ford did not wasn’t to give credit as this would affect the company’s debts so he did not until the year 1927 he agreed because he did not want to lose against the new brands .he also wanted to bring new designs of cars in the market so he unveiled the model A which he redesigned and shut down the model after  massively producing 15 million cars and also changes in the company logo was made .

the growth of ford company in the early stages

The company started to manufacture the vehicles according to its need at that time the company introduced the ‘ford model A’ in the year1903. Then the model K and then model S was introduced to the market in the year 1907, it was also the last right had steering car produced in ford history at that period of time. The model K was quite fast and good looks which was also called as “the gentleman’s roadster and the silent cyclone and these car were sold for about US$2800 and the various other  brands which was enger was sold for US$2000, colt runabout US$1500. The high-volume Oldsmobile Runabout US$650, Western's Gale Model A US$500 and the Success hit the amazingly low US$250.

And then he started his new brad of cars which were the model T .this was to compete with low market here the car was very affordable and very economic. Over 10000 models T were as per the need of the market at that time (1910) .and every year the need of the car increased. In the year 1912 there were over 1, 70,211 model T cars were made. By the year 1913 the basic assembly line was built in the company it used to take 12and half hour to build a car, so he introduced a new modern technique were the assembly line would move and it took 2hours and 40 minutes to build a car because of that idea .these changes helped the company to help workers to work faster and this helped the employees to get a better environment  . The employees got a better salary of US$5 per day and also they worked for 8 hours per day and 5 days a week

 Ford also gained international reputation for his automobiles and in 1911 his company got rapidly expanded overseas in various countries starting in Canada in 1911 , 1917 assembly plant in Ireland and den followed by france and England , followed by Denmark (1923), Germany (1925), Austria (1925), and Argentina (1925), and also in South Africa (1924) and Australia (1925) and ford sold the highest number of cars in the upcoming years ,50% of the cars sold in US were the model T and the rest 40% were the british made .in 1920 the cars sold highest were the model T . this cause a drastic change in the market  his cars were sold more than any other brands in us this way in 1920 there were 200 car manufactures and in the run in 1940 only 17 of the manufactures  survived the rest  declared bankruptcy .he also introduced many color variants in the market such as red blue green. He also went on a peace trip to Europe to stop the World War 1. This increased his publicity. This way he also sold his model T to the allied troops and his automobiles were in used in war . this helped in proving the durability of the car which again helped in increasing the sales

The company came into existence

Henry ford started to manufacture automobiles in the year 1896in his garage he named his first four wheeler as quadricycle, and then he started his company which was named Detroit automobile company. He re-named the company to Henry ford company in1901. The company’s policy was value for money. After the company went under some financial problems he left his company with 900 dollars and rights to his name . With the help of his acquaintance alexander y malcomsom he asked him to fund a new automobile company. malcomsom started investing in for and the company name was ford and malcomsom. They had to purchase many parts for their automobile and then they went overboard on expenses so malcomsum was constrained to his exiting coal business so he asked his uncle and a friend john s gray who was president of a German savings bank. He asked his gray’s help because this would attract many investors.

 June 16 1903 ford company was incorporated with 12 investors and a total of 1000 shares were created out of which 51% of shares were owned by malcomson (255 shares) and ford (255 shares).

The following year the company made a profit of $37000. This was quite a start to the company which had no idea what would the future of the company.

Second year the company made almost 300% growth in the company and the total income that year was recorded 300000$.this was year1095 and there was lot of fights going on between malconson and henry as malconson was only a investor as he had to manage his coal business , ford was working day and nights to make a company he dreamt of this fight was won by ford as gray supported ford and malconson had to sell his shares to henry ford . this was just not it there was a sudden incident in the year 1906 which not only changed the face of the company. This was the death of gray . this put an end to gray’s president post and henry ford became the president of the company . There was also a case which was registered against ford for patents for gasoline run automobiles .this case was later dismissed in the year 1911 after many years of fighting in the court.

Introduction of ford motors

This is a real life story of a person who did dream big in his garage .This great personality had no investments no money to start his own firm. To begin with this personality he was born in farmer’s family, this did not stop him in perusing his big dream. This person who wanted to build cars in his garage in the year 1996 in his hometown Detroit.  his name is henry  ford also known as ‘lizze’ meaning horse.

This company has so many stories to tell .This company is the only company which has come up into existence after so many failures. This company is the largest family controlled company in the world controlled for over 110 years. This company once owned 5 most elite brands of automobiles in the world those are Volvo, Jaguar, land rover , Aston Martin and Mercury (mercury was discontinued later ). Now the company owns 2 brands ford and lincon. This company has always been the most competitive company in automobile industry. This company also has sold cars more than any other companies in the world .this company is one of the few companies which survived the great depression. The company wants to give value for the purchases of all coustomers. This company has also been the first company to face criminal charges for defective products and also the first company charged with murder.

Today this company is the second largest company in usa and fifth largest company in the world in automobile industry.

This Company now owns Australian car manufacturer FPV, the famous Brazil SUV manufacturer Troller and has couple of joint ventures with China, Thailand, Turkey and Russia. The company successfully manufactures and distributes vehicles across six continents in the globe. The company gets half of its sales from North America alone.

The Brilliance Breakthrough

The Brilliance Breakthrough summary

Chapter 10     

  

About the chapter:

Flow of thought from sentence to sentence is important to develop from grammar to communication. After learning to build a continuation from sentence to sentence it is also important to develop a flow. It is not a single thought, instead it is a flow of thoughts which will be complicated also. Linking of the statements is also needed for which we have developed connectors. Bringing out an idea, proper elaboration, proper summarising and at last transfer of proper knowledge also matters which is considered as the ultimate goal.

Things I knew before:

I knew that proper explanation has to be given for our ideas in order to make it to reach people. But how to implement it practically is clear only after reading this chapter. I also knew that there must be proper flow of thought from one sentence to other.

Difficulties in solving:

While doing the exercise I found that proper idea of the concepts has to be developed in order to understand the basic meaning of the concept. Then elaboration and summarizing is also important in order to solve.

Application to other subjects:

The concept can be applied in the subjects that we study because each and every needs proper understanding, summarising, evaluating and finally transfer of knowledge to the reader.

The Brilliance Breakthrough

The Brilliance Breakthrough summary 

Chapter 9

About the chapter:

Clarity is very important and hence clarity principle has to be implemented. This concept is more important in picture images because an image gives more than one meaning so the clarity principle has to be applied here. Each of the image will give new opportunities which also creates different meanings from a single sentence. Sometimes writer also brings different expectations to the reader and at the end gives turning points which a reader would not have expected to happen. In such cases proper understanding of the statements is important to know the exact meaning behind.

Things I knew before:

I knew that few sentences will have more than one meaning but after reading the chapter I understood to differentiate the different meanings within a statement and also to some extent learnt to bring out the underlying meaning.

Difficulties in working:

While working out the exercises  in the beginning I found it difficult to understand the meanings exactly but after solving few I developed few ideas which made me to track out things easily. Even though author gives different meaning in the beginning later the concept could be brought out.

Application to other subjects:

The concept can be applied to different subjects whom we study so that we can learn to understand the correct meaning of the concepts.

The Brilliance Breakthrough

The Brilliance Breakthrough summary 

Chapter 8

About the chapter:

The ultimate aim of writing sentences is that we want our readers to clearly understand what we are going to express. But if writer wants to tell something and reader takes it in different manner then the purpose will not remain. So clear and proper understanding is important for which simplicity has to be considered and monotony has to be reduced. The main problem is with the picture word which gives more than one meaning so while trying to create a new image then more importance has to be given because there is a chance that the meaning may be different.

Things I knew before:

I knew that main goal of writing is to communicate properly with the people. But how exactly it has to be done is clearly understood by reading the chapter. I also knew that the information that we want to express must me properly brought out to retain the purpose.

Difficulties in solving:                                                                                         

While working out the exercises I found that creating image of few sentence has to be given much important. Because images give more than one meaning.

The blog can be improved by this because we will have an idea about how we must frame sentences in order to reach people. If it is simple and clear then it will give positive impact.

Application to other subjects:

This concept can also be applied in our subjects because the ultimate aim is to make people comfort in reading .

The Brilliance Breakthrough

The Brilliance Breakthrough summary 

Chapter 7

Simplicity is important which makes statements apparent. Simple and clear. But when there is more simplicity there arise a concept of monotony which is dangerous. When the image in all cases give the same meaning and when all actors and actions are the same then it will be difficult for the readers to understand the actual meaning. As a result simplicity must be designed in order to maintain the actual meaning of the sentence.

I knew that simplicity is needed while forming sentences and from this chapter I came to know that preventing monotony is also important in order to maintain the actual meaning of simplicity. If there is more monotony then it will be difficult to understand the concepts.

While solving the exercise I found that if the concept of the chapter is not correctly analysed then it is not easy to solve as the concept so simplicity and monotony are complex.

While writing the blogs I found it difficult to bring out the exact meaning of the above mentioned concepts. After reading the chapter it turned to be easy.

The concepts can be applied in our rest of our subjects as maintaining simplicity and controlling monotony is important.

The Brilliance Breakthrough

The Brilliance Breakthrough summary 

Chapter 6

It is important that a sentence must be simple, clear and predictable. In order to make it so the sentence must be in a position that is easily understandable without any confusions .It is necessary to make it easy to read by the readers and one thing that we have to keep in mind is that if initial sentences are not clear them the thoughts will be messed. Over crowded images and words has to be properly arranged. Reader first tries to bring out the image out of the phrase and then try to bring out the meaning from it.

I knew that simple sentences are much better than complicated sentences because if sentences are simple and clear then it will be easy to read. But if the sentences are more complicated then it is difficult to understand the exact meaning.

While learning the exercises I found that if the statements are small then it is easy to work out but if the sentences are difficult then it is quite difficult to understand.

The concepts learnt here can be used in our blog so that we can make our blogs easier than complicated.

The concepts can also be implemented to other subjects which help us to learn the concepts in a better way.

The Brilliance Breakthrough

The Brilliance Breakthrough summary 

Chapter 5

Understanding the part of the thought is important in order to have the continuation with the next sentence. So it is necessary to put them in a right manner. That is clear from this chapter. Flow of thought is important along with that retaining the meaning is also important. Considering the length is important because to maintain the flow of thought .In framing sentences connecting words will play a very important role.

I knew that flow of thought is important otherwise reader will not be able to get the actual meaning and will not be interested to read further. It is not necessary to make long sentences ,instead meaningful sentences have to be made to extract the proper meaning and to have healthy competition.

While solving the exercise I found that making others to understand what a reader wants is difficult and making a thought to flow continuously is also difficult.

The blog can be improved by implementing the studied concepts here.

The concepts can also be applied in our other subjects as thought flow is necessary for all the concepts to be produced.

The Brilliance Breakthrough

The Brilliance Breakthrough summary 

Chapter 4

We have learnt to put picture words and connecting words together to make sentences much clear. Now linking connectors are important to link one sentence to other. Linking of  words and linking of sentences is important to retain the exact meaning of the statement. When mind is over loaded then it is difficult for the readers to understand. Hence linking connecters are used which makes the usage better.

I knew that proper making of sentence without making any grammar errors is important. But I did not know that how linking connectors will exactly work which I came to know only after learning this chapter.

While solving the questions I found that linking statements is not that easy and proper understanding is necessary in solving the questions.

After reading this chapter I could write my blog more better linking words and sentences in a proper manner which also made me to improve my blog.

To other subjects we can also use the in formations from this chapter so that linking becomes easier.

The Brilliance Breakthrough

The Brilliance Breakthrough summary 

Chapter 3

The important thing that has to be considered while forming sentence is picture visualisation and framing it in an orderly manner. Visual image has to be created so that exact meaning of the sentence will be obtained. Here connectors and images are important. If a sentence is complex then it will be difficult for others to understand. While forming sentence we must be careful and keep in mind the fact that if the sentences are more complex its basic meaning cannot be brought out.

I knew that understanding of concept is important but how exactly to be done was confusing. Messing up the sentences does not help us so we have to make sentences as simple as possible.

While solving the problems in the beginning I found it difficult to understand the concepts but later it turned to be easy after solving other problems. When few questions were given it was difficult to bring out that the exact meaning of the sentence when statements were messed up.

In my blog this concept helped me to understand the basic concepts of framing sentences that made my blog better.

This concepts can also be used in other subjects because its implementation makes our blog more better.

The Brilliance Breakthrough

The Brilliance Breakthrough summary

Chapter 1

The chapter is entirely based on the two parts of grammar. One is  picture words and connecting words. When we consider a picture word the whole image comes in mind and there will be no necessary for other support to add to it. If we consider a rose then we will get an idea about its colour , size, shape. Picture words show us actions , details, judgements and feelings.

The other word is connecting words which will not have any image within but without it the entire sentence will be of no meaning.

What I knew before is that the connectors will give meaning to the sentences but the idea behind was not clear. Had an idea about images but what that image exactly interprets and be learnt here.

While solving I found it difficult to imagine the exact image but later after solving many examples the idea was clear.

I felt that the concept if was already studied I could have made my blog much better my using words which creates more creative images. Also could have built the blog by much use of connecting words.

In the subjects like organizational behaviour the concepts can be applied to make complicated things easy.

annual report

Annual report

          In this semester I learnt so many things. I made so experience in all this semester. In this semester I learnt how to write my blog and after writing I felt little improvement in English and came to know about my personal thing. It made me to think more about my life. It made a habit of writing I mean like to like something in blog whatever in my mind. Communication subject have made me how to do presentation because my first presentation is done in this subject.

          In marking class I learnt how to create and write in docx. The docx help me to read newspaper like every day. In this subject I learnt how to prepare power point presentation. I just improve doing presentation especially stage fear, in preparing etc. i learnt in group presentation can gain our knowledge from my group people. In organization behavior I learnt how to do key points.

memorable day of my life

Memorable day of my life

          A memorable day make me very happy.one day I was in high school i got selected for hockey that was my unforgettable day. Later I have played for state level. There was article regarding our selection which was published in newspaper that day made me so proud. I had state level match in Hubli that day was very excited.

          I had one more day were I learnt horse riding in my high school days. I have learnt almost everything and I got selected for racing were day was memorable day of my life but unfortunately I couldn’t go for that racing because of my family problem. That day morning I was happy but in evening it was my bad day because they dint allow.    

7 days experiment

7 days experiment: Day 7

 In last day of my life  my experiment is at last I woke up at 6.30 to study. Where all these days I decided I should not be sensitive and if I am sensitive I shouldn’t be to my friends whom I know very well, its only for short term because this is fine with college but if I go to work everyday  I have to deal with new clients, customers.. this strategy may work out but it will take a long time to be cope up with. The reason I understood behind my sensitivity its that I feel bad because I think when they something to me I feel they are criticising me but it might not be actually that its may be only my thinking.  So I decided I will not take any one’s comments seriously in the sense if they say something to me  I will take it as a challenge and improve it. This is how I consoled myself by understanding the reason for my cause in the last day

7 days experiment

7 days experiment: Day 6

In 6^th day of my life I got up at 6.50. A day begins, where I decided today at least not to feel bad for my what friends say. Means I decided that if I take all at once I could not make up and everything gets messed  up, so today whatever friends say to me its fine I will not feel bad. Here even in the second day I could not withstand at whole but I could  resist more  if my close friends say something to me and not others who are just my classmates or people from other section. So at the end of second day I felt at least I could manage with my close friends then it will not be that easy to trouble to be with others in same way. But it was not that easy to do what I said that to manage with others too, because o say its easy but to actually do it requires lots of self-confidence  when it comes to perform. Hence second day concluded with a new decision for third day to treat all as my close friends.

7 days experiment

7 days experiment: Day 5

In 5^th day of my life I got up at 7.00. Later I went to college. In the fourth day there was not that change I still had some sort of sensitivity in heart. But fourth day it happened to understand that I took comments as a challenge by friends and did not feel that bad and cry as before I use to. But when it comes to elders or lecturers or any other person who is greater than me in all I collapsed. I could not withstand their comments. It deeply deeply affected me for no matter. And when these sorts of situations happened with me I break down myself thinking that why did not I do better and even if I did there where others also doing same mistake why only me is recognized.