Business strategy of Ford Motor Company

Ford’s vision, articulated in our Creating Value Roadmap, is “people working together as a lean, global enterprise for automotive leadership.” Automotive leadership is measured by the satisfaction of our customers, employees, investors, dealers, suppliers and communities.

We are focused on our three strategic priorities: accelerating the pace of progress of our One Ford plan; delivering product excellence with passion; and driving innovation in every part of our business.

The One Ford plan has been fundamental to the progress we have made in recent years, and it is fundamental to our performance going forward. In many ways we are starting to see the full benefits and strength of the One Ford plan, and we see an opportunity to accelerate our pace of progress to drive operational excellence and profitable growth for all.

Our second priority is to deliver product excellence with passion. Products are the lifeblood of our business, and our One Ford plan has allowed us to field the best product lineup we have ever had – and one of the freshest.

In 2014, we launched 24 all-new or significantly refreshed products globally, including the all-new Ford F‑150, Mustang, Escort, Ka and Transit and the Lincoln MKC. Our momentum will continue in 2015 with 15 new global product launches. Our strategy is to serve customers in all markets with a full family of best-in-class vehicles – small, medium and large; cars, utilities and trucks; each delivering the highest quality, fuel efficiency, safety, smart design and value – and to deliver profitable growth for all.

Our One Ford global product development process utilizes global platforms to deliver customer-focused programs rapidly and efficiently across global markets. We continue to make progress on our commitment to consolidate platforms.

We now have 12 total platforms, and we are on track to have nine global platforms in 2016, with almost 100 percent of our global vehicle volume coming off the nine global platforms. We are able to reinvest the savings resulting from of our platform consolidation back into product development, to introduce more products at a faster product cadence; our cumulative refresh rate for the 2015 to 2019 period is expected to be the best in the industry. Over 50 percent of our global volume in 2015 will be from vehicles launched in 2014 and 2015. These launches help set up our next stage of growth, and this will drive revenue and profit growth.