Weaknesses ford motors

Inability to match the production capabilities or sales volume of the top five automakers: Toyota, Volkswagen, General Motors, Renault-Nissan and Hyundai Kia. Both Toyota and Volkswagen produced over 10 million vehicles in 2014, or twice as many as Ford data provided by Statista indicates.

Poor reputation of American auto brands compared to European and Japanese competitors. Lincoln in particular is widely considered an inferior product to British and Germany luxury cars, even in the United States.

Heavy dependence on U.S. and European auto markets. Most experts believe future growth in car sales will be in emerging markets such as China and India.

Large operations in Europe, where car sales have been stagnant in recent years.

Ford’s reputation as a working- or middle-class brand, which makes it hard to market vehicles to the upwardly mobile.

Heavy reliance on pickup truck sales. Pickups have limited appeal outside the North American market.

Dependence on some national auto markets that are in recession because of falling prices for natural resources, such as Russia, Brazil and Canada.

Ford’s reputation as a staid, conservative brand, which makes it harder to market to younger consumers.

Low stock price $15.26 a share on October 19, 2015.

Poor reputation with investors, which can limit the company’s ability to raise capital. Ford had a market capitalization of just $60.55 billion on October 19, 2015.