New automotive
technologies, such as self-driving or autonomous cars. These could increase
demand for new models and sales. The publicity-generated new technologies could
also increase interest in car purchases.
Volkswagen’s diesel
scandal. Ford has not marketed any diesel-powered vehicles in the United
States, which means it will not be hurt by the scandal. Ford could take some
market share by marketing disgruntled Volkswagen customers. Volkswagen will
lose the competitive edge that diesel mileage gives it.
Ford’s alternative fuel
cars, particularly the C-Max Electric and the Fusion hybrid, which are not dependent on diesel.
Ford is marketing a C-Max electric plug-in hybrid. The market for these is
growing, particularly with concerns about air pollution and a growing suspicion
of electric cars created by the Volkswagen scandal.
Growing auto markets,
particularly in expanding economies such as China, Mexico and India.
New uses for vehicles,
such as app-bases serviced like Uber and Lyft and short-term rental services
like Zipcar. These could create new markets for vehicles and for vehicle
financing.
Increased levels of
e-commerce, which could increase the demand for light commercial vehicles that
are used for delivery. Ford manufactures one of the most popular delivery
vehicles: the Transit Connect work van
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