The company started to
manufacture the vehicles according to its need at that time the company
introduced the ‘ford model A’ in the year1903. Then the model K and then model
S was introduced to the market in the year 1907, it was also the last right had
steering car produced in ford history at that period of time. The model K was
quite fast and good looks which was also called as “the gentleman’s roadster
and the silent cyclone and these car were sold for about US$2800 and the
various other brands which was enger was
sold for US$2000, colt runabout US$1500. The
high-volume Oldsmobile Runabout US$650, Western's Gale
Model A US$500 and the Success hit the amazingly low US$250.
And then he started his
new brad of cars which were the model T .this was to compete with low market
here the car was very affordable and very economic. Over 10000 models T were as
per the need of the market at that time (1910) .and every year the need of the
car increased. In the year 1912 there were over 1, 70,211 model T cars were
made. By the year 1913 the basic assembly line was built in the company it used
to take 12and half hour to build a car, so he introduced a new modern technique
were the assembly line would move and it took 2hours and 40 minutes to build a
car because of that idea .these changes helped the company to help workers to
work faster and this helped the employees to get a better environment . The employees got a better salary of US$5
per day and also they worked for 8 hours per day and 5 days a week
Ford also gained international reputation for
his automobiles and in 1911 his company got rapidly expanded overseas in
various countries starting in Canada in 1911 , 1917 assembly plant in Ireland
and den followed by france and England , followed by Denmark (1923), Germany
(1925), Austria (1925), and Argentina (1925), and also in South
Africa (1924) and Australia (1925) and ford sold the highest number of
cars in the upcoming years ,50% of the cars sold in US were the model T and the
rest 40% were the british made .in 1920 the cars sold highest were the model T
. this cause a drastic change in the market
his cars were sold more than any other brands in us this way in 1920
there were 200 car manufactures and in the run in 1940 only 17 of the
manufactures survived the rest declared bankruptcy .he also introduced many
color variants in the market such as red blue green. He also went on a peace
trip to Europe to stop the World War 1. This increased his publicity. This way
he also sold his model T to the allied troops and his automobiles were in used
in war . this helped in proving the durability of the car which again helped in
increasing the sales
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