Monday 25 April 2016

Threats to Ford motors

The growing presence of German and Japanese automakers in the vital North American auto market, particularly Volkswagen and Toyota. Toyota is now competing directly with Ford in the pickup truck market, and Volkswagen is considering entering that market. Mercedes and Nissan are now competing directly with Ford in the commercial van market.
Some companies have a head start in alternative fuel vehicles. Toyota and Honda are ahead in the production of fuel cell vehicles. Volkswagen has greater expertise in electric cars.
Widespread adoption of electric vehicles could force costly upgrades to plants and expensive changes to dealerships. This could reduce Ford’s profits.
Lower fuel prices could limit demand for costlier alternative fuel vehicles such as hybrids and electrics.
The Volkswagen scandal could limit the demand for diesel-powered vehicles, including the Ford F150.
Today’s young people are driving less than previous generations, news stories indicate.This means less interest in cars and could lead to fewer car sales at some point in the future.
Some experts predict that new technologies, such as uber and self-driving vehicles, could limit the market for cars and financing. This could limit vehicle sales volume at some point.



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