Strong position in the
American auto market. Ford’s U.S. market share in the market for cars and light
trucks in August 2015 was 14.8%, making it number two to General Motors
Corporation.
Ford’s biggest market
is the United States, which has been doing better economically than the two
other large markets, China and Europe, in recent years.
Ford has some popular
models, including the F150 pickup truck, the Transit Connect work van, the
Fusion sedan and the Explorer SUV.
Strong financial
position. Ford reported a free cash flow of $3.477 billion in June 2015.
Proven expertise in
manufacturing, research and development and automobile marketing.
Strong dealership
network. Ford currently has 7,500, according to Automotive News.
Ford’s expertise in the
manufacture and marketing of light commercial vehicles, particularly vans. The
demand for commercial vans is growing because of the increasing demand for
delivery service created by growing e-commerce.
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