Monday 25 April 2016

Introduction of ford motors

This is a real life story of a person who did dream big in his garage .This great personality had no investments no money to start his own firm. To begin with this personality he was born in farmer’s family, this did not stop him in perusing his big dream. This person who wanted to build cars in his garage in the year 1996 in his hometown Detroit.  his name is henry  ford also known as ‘lizze’ meaning horse.
This company has so many stories to tell .This company is the only company which has come up into existence after so many failures. This company is the largest family controlled company in the world controlled for over 110 years. This company once owned 5 most elite brands of automobiles in the world those are Volvo, Jaguar, land rover , Aston Martin and Mercury (mercury was discontinued later ). Now the company owns 2 brands ford and lincon. This company has always been the most competitive company in automobile industry. This company also has sold cars more than any other companies in the world .this company is one of the few companies which survived the great depression. The company wants to give value for the purchases of all coustomers. This company has also been the first company to face criminal charges for defective products and also the first company charged with murder.
Today this company is the second largest company in usa and fifth largest company in the world in automobile industry.
This Company now owns Australian car manufacturer FPV, the famous Brazil SUV manufacturer Troller and has couple of joint ventures with China, Thailand, Turkey and Russia. The company successfully manufactures and distributes vehicles across six continents in the globe. The company gets half of its sales from North America alone.



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